The
2017 WIMBIZ Annual Lecture themed “Bold Steps in the Face of Uncertainty”which
held on Tuesday, March 7 challenge women to push the envelope and chart new
territories in line with our objective to empower women to achieve their
potential and become meaningful contributors to economic development. The
Lecture by Mo'Abudu was delivered on the eve of the International Women’s Day,
in efforts to align with this year’s theme, “Be Bold for Change”.
Here
are some nuggets from Mo Abudu's Lecture compiled by Nimi Akinkugbe
UNDERSTAND
YOUR DNA
Who
are you? What is your Unique Selling Proposition? (Mo’s is persistence and
consistency). What are your strengths and weaknesses? Build on your strengths
but give some attention to your weaknesses. You can take steps to correct some
of your shortcomings.
YOUR
PURPOSE
It
is your responsibility to seek and find your God given purpose. You are more
likely to excel if you do what you are made to do.
NETWORKING
IS KEY
You
can't achieve your dream by staying put in your room. You do have to venture
out to meet people and be connected.
HAVE
A CLEAR VISION
Believe
in your dream no matter how big or scary it is. Write your ideas down. There
will be “Dream Makers” and "Dream Killers.” Don't get put off by the dream killers;
learn from their criticism. If necessary, go back to the drawing board and come
back stronger.
COLLABORATION
AND PARTNERSHIPS
You
can't do everything alone. Collaborate with experts that can execute. Build
partnerships. Don't be casual about such relationships; trust is critical. Partnerships can and do break up. Legal agreements should clearly address
such eventualities, including exit.
YOUR
TEAM IS YOUR CAST
Your team drives your success. Invest in your people and empower them.
WHAT
IS YOUR STORY LINE?
What
are you about? How
relatable is your business? It is important to make noise about your business.
Invest in promoting your brand and let people know what you do. By embracing
social media, you can share your story widely.
